Our Story - Flexitricity pioneered the demand side response industry in Great Britain. Over the last 18 years we’ve grown from a start-up founded in a spare room to a thriving business leading the energy revolution.

Flexitricity is here to generate revenue for our customers. But we’ve always had a mission beyond that—to help reduce emissions, secure energy supplies and help all consumers across Britain to save money.

  • Flexitricity 2022


    • Andy Lowe is appointed CEO of Flexitricity
    • Flexitricity continues to grow rapidly and establishes a number of exciting battery optimisation partnerships
  • Flexitricity 2020


    • Another Flexitricity first and an important milestone for the GB energy market—Flexitricity completed the first ever Balancing Mechanism transaction as a Virtual Lead Party through the Balancing Mechanism Wider Access route to market by dispatching two batteries owned by Philip Dennis Foodservice.
    • Flexitricity partnered with Gresham House to optimise revenue for their 50MW Thurcroft battery storage site—thought to be the biggest in Europe (as of May 2020).
  • Flexitricity 2019


    • Flexitricity dispatches an EV charge point for the first time.
    • Simon Heyes joins as CEO.
    • Flexitricity builds a utility scale battery storage portfolio.
    • Flexitricity is included in the first wave of accredited flexibility providers to join the Flex Assure scheme.
  • Flexitricity 2018


    • Flexitricity celebrates its 10th anniversary and over £20 million in savings and revenue to UK businesses.
    • 10,000th DSR call.
    • Flexitricity becomes an energy supplier.
    • Flexitricity makes history by trading the first behind-the-meter asset in the Balancing Mechanism.
  • Flexitricity 2016


    Flexitricity launches the first system in the GB market to monetise excess wind power (Footroom / Demand Turn-up).

  • 2014

    • Flexitricity is the first aggregator to gain a Capacity Market contract.
    • Flexitricity is acquired by the Alpiq Group.
  • Flexitricity 2012


    First Frequency Control by Demand Management (FCDM) call.

  • Flexitricity 2008


    • First STOR call—Flexitricity starts live operations and makes history by becoming the first demand side response aggregator in Great Britain.
    • Flexitricity starts offering a triad management services and goes on to retain a 100% record.
  • Flexitricity 2004


    Flexitricity is founded by Dr Alastair Martin.

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